Design and Build Your Beauty Websites

Once you have settled your domain name and web host, the next step is to design the web site itself. In this article, I will assume that you will be doing this yourself. If you are hiring a web designer to do it for you, you can probably skip this step, since that person will handle this step.

* Although there are many considerations in web design, as a beginner, your first step is to actually get something out onto the web. The fine-tuning can come after you’ve figured out how to get a basic web page onto your site. One way is to use a WYSIWYG (”What You See Is What You Get”) web editor to do it. Such editors allow you to design your site visually, without having to muck around with the technical details. They work just like a normal wordprocessor.

There are many commercial and free web editors around. For those who don’t mind spending money on a good commercial web editor, one of the most highly-regarded WYSIWYG web editors is Dreamweaver. If you are planning to use this editor, thesitewizard.com has an online tutorial on How to Create a Website with Dreamweaver CS4 (Dreamweaver Tutorial). The tutorial takes you through all the steps of creating a fully-functional website with multiple pages and a feedback form, and provides you with the theoretical and practical foundation that will help you create and maintain your site.

If you prefer to use free software, you can find a complete tutorial on using KompoZer, a free WYSIWYG web editor, in the article How to Design and Publish Your Website with KompoZer. Like my Dreamweaver tutorial, this one also guides you through the process of creating a website that has a home page, an about page, a site map, a links page and a feedback form. It also shows you some of the main features of the KompoZer software so that you can go on improving and updating your website on your own.

There are many other web design software around. If you prefer not to use either of the above, you can find some others listed on thefreecountry.com’s Free HTML Editors and WYSIWYG Web Editors page
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After you have followed my tutorial, and are on the way to designing your website, you might want to read the article Appearance, Usability and Search Engine Visibility in Web Design as well. The article takes a brief look at some of the real world issues that every web designer must deal with.
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An integral part of web design is search engine readiness. Search engine promotion does not start after the web site is made. It starts at the web design stage. The article 6 Tips on How to Create a Search Engine Friendly Website is a must-read. My article on How to Improve Your Search Engine Ranking on Google is also important for the simple reason that Google is the most popular search engine around, at least at the time this article was written.
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There are many other issues regarding the design of web pages. The above will get you started. However, if you have the time after you get something out onto the web, you may want to read my other articles on Web Design and Website Promotion and Search Engine Ranking.

Anyone who has been marketing online knows that the lifeblood of a business is the traffic of a site. More visitors equal more sales. However, here are some ways that you can tweak your sites with to improve sales without the need to get more visitors.

The first method is to weave in your personal touch in your sales message. Nobody wants to be sold to by a total stranger, but many people will buy what their close friends recommend to them. If you can convince your audience that you are a personal friend who has their best interest at heart, they will be convinced to buy your products. Remember to speak to an individual in your salesletter, not to your whole audience.

The second method is to publish testimonials and comments from your customers. A good idea would be to publish both good and bad comments; that way prospects will be really convinced that these testimonials are real. When prospects see testimonials on your website, they will have the confidence to buy from you because human beings follow the herd mentality; when others have bought and proven it authentic, they will jump on the bandwagon and buy too.

Use visual representations for the problems and solutions that your product offers. Not everyone will read your text copy from the head to the tail, but most people will pay attention to images on your website.

Offer quality bonuses to accompany the product. When you offer bonuses that complement your product, your prospects will feel it’s a very good deal and it would be stupid to miss it. Be sure to state the monetary value of your bonuses so that people will be even more compelled to grab your good bargain.

Lastly, ask for the sale! Many people entice their prospects with the benefits of their product, sell to them with stories of how it has solved many problems, even offered killer bonuses but forget to ask for the sale. Give a clear instruction on how to buy your product (e.g. “click the button to buy now!”).